Tired of producing content that doesn’t connect? Get a powerful strategy for incredible nonprofit content results
No matter how long you’ve been a nonprofit communicator, don’t you feel like your content is a huge wave about to crash on you?
With a to-do list a mile long, don’t you wish there were an easier way to plan, produce and publish all the content you’re responsible for?
Work with me and get a clear content strategy that drives your mission
My name is Amy Butcher, and I developed “Your Remarkable Nonprofit” to give nonprofit communicators clear, step-by-step content marketing advice.
But as a web writer and content marketing consultant, I can also provide a solid strategy for your online and offline content so that you can easily create content that drives your mission.
I use a flexible and holistic approach based on best content strategy practices to turn this:
As you can see, my mission is to help you turn chaos into order.
I love organizing and structuring even the most complex content situations to give you a strategy that works.
What is a content strategy?
A content strategy aligns your needs with those of your audience so that your content is relevant to you and fulfills what your clients, constituents and donors want.
The benefits of a content strategy:
- You know who your primary audiences are and exactly what messages you want to communicate to them across all channels.
- Your content is so useful and relevant that your audience goes from “What the heck?” to “Heck yes!”
- You save time and energy thanks to a clear focus on specific content assets.
What you get with my content strategy consulting package:
- Your biggest content problem
- Your goals (improve web usability and SEO, improve online donation rates, connect with volunteers)
- Your content SWOT (strengths, weaknesses, opportunities and threats)
At this step, I also gather information about your marketing plan, mission and branding.
Step 2: I draft a content strategy map that includes:
- An outline of your nonprofit’s goals, outcomes, critical messages and audiences
- A breakdown of your audience segments based on what these audiences want to achieve.
- Strategy recommendations to restructure, reorganize or refocus your content so that it drives your mission
The goal is to give you a streamlined set of actionable steps and not a 40-page brick that no one reads.
Step 3: Strategy review and planning
In this step, we go over the strategy in-depth to see how you can overcome any barriers to implementing the plan.
Overall, you’ll come away with clear steps to improve your content so that it connects with your audiences and drives your mission.
My goal is to make sure this strategy leaves you feeling positive, empowered and confident as you move forward.
“It’s such a pleasure working with Amy. She really gets what nonprofit communications professionals have to deal with every day. I highly recommend her!” Marine Groulx, previous publications coordinator at Centraide of Greater Montreal.
“Amy is very reactive, reliable and efficient. She really gets the challenges of communications in the public sector.” Anne Quirion, Communications and Public Affairs, Douglas Mental Health University Institute
“What pure joy it is to work with a professional like you!” Diane Boyer, President of Projets-Aînés Diane Boyer Inc.
My Guarantee: “You’re Thrilled or It’s Free”
I am 100% percent confident that you will come out of this consulting process with a clear focus and a map to better content that drives your mission. But if you aren’t absolutely thrilled with the results, than I will refund your investment in full, no questions asked.
I have two strategy sessions available per month which are available on a first-come, first-serve basis. The cost is $497, which can be paid in two deposits.
To get your clear content strategy that drives your mission, simply fill out the contact form below, and I’ll get back to you within one business day.
I look forward to hearing from you!