Amy Butcher

I’ve worked for nonprofit, medical research, and public health organizations for over 10 years as a translator, editor and writer.

While launching my freelance business in the early 00’s, I worked at the Faculty of Medicine at McGill University and then at the Montreal Neurological Institute as a Communications Coordinator.

In 2014, I decided to start offering Web writing services to help nonprofit organizations optimize their online copy and develop an online strategy to get more donations.

I know how hard it is to keep up with a demanding job in public sector communications.

Everything has to be done yesterday: it’s noon and you need to send out a donation request by 3:00 p.m; you have to get out your newsletter while maintaining your website and social media posts; you’re spread thin all over the Web and always need more resources to reach out to people and convince them to give.

You need a Web writer who is not only aware of your challenges but who knows what you’re ultimately after: more donors and more donations. Someone who doesn’t just give you copy but who gives you copy that persuades people to give you their hard-earned money.

My singular goal is to find out what your different donor groups want to hear from you so that I  can create compelling online content that will get them to give and to give more.

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Read my CV

I work with:

  • Communications advisors in the nonprofit and public sectors.
  • Organizations that need to raise money for medical research, public health education, arts and culture initiatives and poverty issues.
  • Organizations that want to create online content and develop a strategy to bring in more donations.

What makes me unique:

Before we start, I always do a thorough interview to determine:

  1. Your overall goals.
  2. The challenges of your specific environment.
  3. How your content and content strategy fit with your broader marketing plan.

What I don’t do:

  • Give you “fill in the blanks” copy.
  • Regurgitate tips and tricks.
  • Presume that your audience is like everyone else’s.
  • Think that prevailing best practices will automatically work for you.

My service is a bit like surgery.

I poke, prod, slice, dice, cut open and explore to figure out what makes you so special and what makes your audience tick.

I may ask you so many questions, you’ll get sick of me.

But that’s what it takes if you want to not only drive engagement but also drive the numbers that matter for your organization.

To get effective online content and a content strategy for more donations, simply contact me with the form below.

Amy Butcher:

  • Has a bachelor’s degree in French Language and Literature and a certificate and graduate diploma in Translation Studies.
  • Has a certificate in digital marketing from the Online Marketing Institute.
  • Is a member of the Editors’ Association of Canada, the American Copy Editors Society, and the Nonprofit Technology Network.
  • Has the cutest twin boys… ever:


  • Is a member of Copyblogger Authority, American Writers & Artists Inc. and the Canadian Science Writers’ Association
  • Writes poetry and translates French literature
  • Plays the piano, guitar and flute (not at the same time)
  • Lives, sleeps, eats and breathes copywriting and content strategy
  • Spends her weekends a bit like this: