How to Create a Super-Fast 5-Step Content Strategy
Do you feel like a content strategy has to be complex and in-depth?
If so, you probably think you need to hole yourself away in the woods for a month just to get a draft started.
And who has time to do that?
There are just so many other little things to do, like checking your Facebook likes, writing the invitations for your next gala, or sneaking a peek at to-die-for caramel trifle recipes on Pinterest…
But did you know that you can come up with a strategy in very little time?
In fact, you can do it about the same time it takes to drink a cappuccino, put away your holiday decorations, or remove unsightly nail polish stains from your holiday pantsuit.
Because even a five-minute documented strategy is better than no strategy at all.
Let’s see what that looks like…
There’s Quickstart and then there’s Quickstart
If you haven’t checked it out already, you can grab Your Quickstart Content Marketing Plan when you sign up to my email list (which you can handily do just to the top right-hand side of this post!).
But that quickstart guide can still take a few hours.
You can whittle that time down even further by just answering the core questions.
Here we’re taking advantage of the inertia principle, because I find the act of just getting started is the best way to keep going.
To prove it to you, I’ve provided you with my own short five-step content strategy to show that it can be done in very little time.
My Core Beliefs:
- I believe that all nonprofits, even small ones, have the ability to create remarkable content that drives their mission to change the world.
- I believe that remarkable content comes more from a unique passion than from slick design or high-scale branding.
- I believe that content marketing is one of the most cost-effective types of marketing and that nonprofits in particular need to capitalize on content to increase donations and support for their causes.
My Concrete Mission:
My mission falls in the “useful” category:
- I am on a mission to help you understand the basic principles of nonprofit content so that you can make those principles work for you, given your specific strengths and brand personality.
- My mission is also to turn you into a nonprofit content machine and make you so effective at creating content that it’s like flipping a switch and sitting back while listening to your content purr and whirr all on its own.
My Educational Mindset
- I want you to get over any anxiety or stress you feel with creating content.
- I want to you feel like you have all the content “balls” you’re juggling completely under control.
- I want you to learn how to treat your marketing holistically and as an outgrowth of your work, not as a side project or minor task.
- I want to teach you to tap into your creativity and inspiration to make content that gets your donors excited to support you.
My Foundational Content
To help nonprofits create remarkable content, I want to focus on the basics of content creation, help nonprofits overcome the most common content mistakes, and provide ideas to turn the blah and bland into the sizzle and shizzle.
I initially wrote a series of posts on these topics, a smattering of which are below:
- The 7C’s of Your Remarkable Nonprofit Content Strategy
- How to Improve Your Mission Statement Right Now, Once and For All
- The 5 Most Common Nonprofit Content Mistakes (And How to Fix Them)
Eventually, these topics will evolve into their own sections on the Your Remarkable Nonprofit website.
My Editorial Calendar for 2016
This year, I’ll be talking about the finer points of every type of content you can imagine: email content, website content, newsletter content, social media content and even video content.
I’ll also be talking about SEO and crowdfunding, your specific editorial voice, and tips on strategy and productivity to help you amp up your ability to create mission-driving content.
What my strategy doesn’t include here
You’ll notice that I didn’t include any information about my audience.
The reasons are a) you’re reading this, so it’s you and b) while audience research is essential to craft content, you don’t have to get hung up about doing in-depth interviews to start strategizing.
Overall, there’s nothing wrong with taking super-quick brush strokes when you first get started.
Just apply your best guesses and jot down the key ideas.
The goal is to be quick and merciless with a draft and not get hung up on an in-depth portrait, which you may never finish.
Because unlike Michelangelo, the rest of us have a billion emails to answer.